How to Segment Email Lists for More Conversion

What is Email List Segmentation?

Email Segmentation is the process of categorizing your prospects into different groups, such as geography, gender, interest, hobbies, etc., to send relevant and valuable email campaigns.

Email marketing list segmentation can be done with the help of different marketing tools. You can also hire a full-time email service to perform advanced segmentation. 

To know more about the techniques to segment email lists and the importance of segmentation, read further…

Why should you segment your email lists?

  • Increase in open email rates
  • To share relevant and valuable content
  • Convert viewers into customers
  • Increase ROI 
  • Helps in creating a strong sales funnel
  • Build strong relationships

How to segment your email list

1. Demographics

Demographics focuses on social attributes or physical characteristics such as gender, occupation, age, ethnicity, etc. All these generic factors can help you send messages to the right target audience at the right time.

When you segment your list demographically, sending product campaigns suitable for each gender, age, and occupation will be easy. 

For example, baby products can be promoted through campaigns and can only be targeted to pregnant mothers or other women interested in these products. So to target a specific audience and to deliver highly relevant content, demographical segmentation is hugely important.

2. Psychographics

Psychographics is the factor that revolves around the user’s personal choices, beliefs, favorites, values, priorities, etc. These factors can help you understand your customers better and send hyper-personalized emails efficiently.

Segmenting your email lists based on psychographics can help you improve your email pitches with valuable content. This can also help you focus more on your prospects rather than you sending boring salesy pitches. 

3. Geographics

Geographic details include the location of your prospects, the currency they use, and the time zone of your prospects. Segmenting your email lists with geographics is effective as you can reach out to your prospects at the right moment. 

It can also help you sell seasonal based products. For example, during November, you can focus on sending Halloween day campaigns in the US, but in India or other countries, the brands can focus on promoting winter essentials.

Understanding your prospect’s currency and time zone can help you send product emails with relevant price information and send ideal campaigns to your customers.

4. Website Activity

You can also segment your email lists based on the website activity. All you need is an email marketing tool to help you with tracking the customer’s behavior. Sending emails after each user activity can help you build a strong relationship with the brand. 

Segmentations that can be made under the category of website activity include new users, abandoned carts, loyal customers, newsletter subscribers, product reviewers, etc.

For example, you can send welcome emails to all the newbies in the house. When you segment them under the welcome new user category, then it is easy for you to send out email campaigns.

5. Common interests

People can also be segmented based on their common interests. Common interests may include movie buffs, sports people, crazy about bikes and cars, etc. The company can determine what customers want by segmenting based on shared interests.

For example, a bunch of techno-savvy people can be segmented and engaging campaigns can be sent to them on the new launches or updates.

5 techniques to help you collect data for segmenting your email list

1. Popups to acquire information

Popups are the first and foremost step to starting your connection with your prospects. There are different types of popups that can be sent out based on the behavior of the user. 

Welcome popups are the first thing that a brand should focus on. The first thing that draws a customer’s attention is the welcome pop-up. So make it look attractive and colorful and provide a welcome offer for all your new customers. 

After this, many customers might copy the coupon code and add things to their cart. Here is where you can segment your website’s new users and visitors.

2. Sign-up forms

Sign-up forms are the second important step that can actually help you track your prospect’s behavior on your website. 

Pro tip: Always give back something to your customers when they perform an activity. Doing this can increase the time they spend on your website.

People will attempt to add things to carts, but this is where you can make a conditional offer saying signup to get an extra 10% discount or signup to check out. Here we can segment the newly signed-up customers, and if they leave a cart, you can get to know what’s in their cart and their favorite products.

This thread can help you detangle and segment them according to the above-mentioned categories.

3. Check website activity

Checking your customer’s website activity can help you understand what kind of products they love buying from the website so that you can come up with more valuable and useful products for your customers. 

These data can be collected, and their favorite products can be sent out as automated email campaigns.

4. Newsletter subscription form

These forms can help you collect more details about your prospect. Information like email ID, first and last name, their personal interests. They can also be observed on social media platforms to look for their interests.

5. Check out the page

This checkout page is where you can grab the geographic information of your prospects, and you can also get to know their time zone. With the help of marketing tools, you can segment people based on their locality, country, time zones, etc.

6 best tools that can be used to segment your email lists

Email marketing tools can be used for the process of segmenting your email lists. You can also choose an email marketing agency to reduce your work. 

Segmentation is the key to any successful email marketing strategy. Some email marketing tools have built-in features that let you do different kinds of segmentation, but there are also other tools out there that are more focused on making it easier for you to segment your audience than serving as an overall email marketing solution.

If you’re interested in learning more about these tools, Search the tools mentioned below!

To install these tools for your business, you can get the help of an email marketing agency for your business.

The more you segment, the more you convert!

Do you know how many times a person checks his email on a daily basis?

DMA Insights says that 99% of consumers check their emails every single day from their personal accounts. By considering email usage at work and through mobile phones, the average is around 20 times per day.

This can clearly point out the fact that even your prospect opens are viewing it, that are definitely going to drive sales and revenue for your company. 

Wrapping Up!

So If a person checks his email around 20 times a day, Is your email click-worthy? 

This is where segmenting your email lists play a vital role. Choose the best marketing tool for your business and convert more!

Picture of Jerusha Carolin

Jerusha Carolin

Jerusha Carolin is a Content Marketer at TargetBay, an eCommerce Marketing Cloud used by thousands of online stores across the globe. She loves researching and writing content on email marketing strategies and other alternative organic hacks to increase open rates. She is a lisztomanic who loves to listen to music to keep herself lively and optimistic about life. LinkedIn

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