If you’re like most people, you probably spend a lot of time thinking about how you can grow your business.
One of the best ways to grow your business is through email marketing. You can get more clients with the right strategy by sending them emails they want to receive and read. That’s why we’re here: to give you tips for click-through rate improvement with your full-service email marketing agency!
What Is Email Click-through Rate?
Email click-through rate is the percentage of email recipients who click on a link, image, or CTA in your email.
Email click-through rate is the number of people who clicked on a link in an email divided by the total number of people who received your email.
7 Tips For Click-through Improvement
1. Make sure your call to action is clear
The call to action is what it sounds like: the thing you want your users to do next. The button asks them to subscribe, buy, or click through to another page.
In an email, this is usually at the bottom of the email as a button or link that says something like “Click here to get started” or “Learn more.” A good call-to-action tells people what they’ll get if they click through, so they know what they’re signing up for and why they should bother.
If you have a lot of information in your email, make sure it’s easy for people to find what they came looking for quickly by highlighting it in some way—for example, by putting it in boldface text or making it stand out with an icon or color.
Take a look at the below email template example:
2. Use a relevant subject line
The crucial thing to do is to ensure that you use a relevant subject line. You want your email to stand out from the crowd, so if you have an interesting subject line, it’s more likely that people will open it.
If you are sending an email to get someone to click through to your website or sign up for something, then make sure that your subject line relates directly to what they will see once they open the email.
If you are sending an email about a product launch, use the word “launch” in your subject line because that is what is being launched and, most likely, why people will be interested in opening the email.
3. Include a preview text
Did you know that including preview text in your emails can increase click-through rates?
It’s true! The preview text is the first thing people see when they open your email. Make it count! The preview text should be something that makes the reader want to click through and find out more. It’s like a sneak peek at what’s inside, so make it count!
And you don’t have to be an email marketing pro to do it. Just follow these simple steps:
- Make sure the preview text is short and snappy. Try to keep it under ten words.
- Make sure that it includes a call-to-action, like “Subscribe,” “Learn more,” or “Register now.”
- Use bolded text for each point of interest so that it’s easy for people to scan through your message and find what they’re looking for quickly (and if possible—make sure those points are relevant!).
4. Compose a short and sweet email
In the age of email, you’ve got to keep your message simple. There’s nothing worse than receiving an email that’s more than three paragraphs long, which will hurt your click-through rate. So, keep it short and sweet!
A short, concise email will get more clicks than a long, rambling one. Use clear language that doesn’t require extra effort to understand, and save the flowery language for your blog posts.
You can also try personalizing your emails to make them more effective, as people are more likely to respond positively if they feel like they are being spoken to.
5. Send at the right time of day
The best time to send an email isn’t necessarily when you’re most likely to get a response. Instead, it’s when the receivers are most likely to open the email in the first place.
Send your emails early in the morning or late at night—not right when people start their work day or head home. When you send emails during these times, they’re more likely to be read by people checking their inboxes before starting their days or winding down before bed.
If you’re sending it at night, include some “urgent” call-to-action that convinces them to open your email immediately instead of waiting until morning.
6. Include relevant images or videos
We’ve all been there: you’re sitting at your computer, looking at the email in front of you, and you’re just not sure what to say next. You want to make a good impression, but how? How can you get people to care about what you have to say?
Here’s the answer: include relevant images or videos! It’s as simple as that.
If your message is about something visual—like an upcoming event or a new product—then try including an image in your email. If the message is more abstract, like an announcement about a new service or policy change, try having a video explaining it instead.
7. A/B test your emails
Your email marketing efforts are likely limited by the time you have to work with. So, it’s essential to get all the help you can get. And one of the best ways to boost your click-through rate is A/B testing.
You might be thinking, “What’s ‘A/B testing?’ It sounds complicated!” But it’s super simple: You must send two versions of your email to half of your audience. Then you look at the results and see which version got more clicks.
Suppose you’ve never tried A/B testing before. In that case, we highly recommend trying it out—it can be a massive boost for your click-through rates, especially if you’re using tools like BayEngage.
In this post, we’ve covered a lot of ground. We’ve discussed what click-through rate is and how to measure it, and we’ve given you seven tips for click-through improvement.
This isn’t an exhaustive list of everything you can do—there are hundreds of ways to optimize your email marketing campaigns for better click-through rates. But these five tips are a great place to start with an email marketing agency. They’re easy to implement, don’t require any extra spending or resources from you, and can make a real difference in how many people click on your emails.