In every business, sales can be boosted only when there is a demand. To increase the demand, you need to show the prospects that the products would add value to them. All customers are important, and a business must prioritize the prospect’s needs.
Email marketing is more effective than any other marketing technique. In 2020, the number of global e-mail users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. (Statistica)
Evidently, most of the human population is engrossed in emails these days and every business needs to know how to send emails that are not spammy.
But are you struggling to take your product to your customers without sounding salesy?
If so, consider hiring an email marketing agency to help you manage your email campaigns. But if you are not sure how to go about it, read this article to understand how an email marketing agency can create an impact on your sales.
7 Things that an email marketing agency can help you with
1. Personalize your email campaigns
An email marketing agency’s most important help is to segment your email lists and send personalized emails to your prospects. An email marketing agency can help you figure out the best email marketing tool suitable for your business.
Personalization can increase your email deliverability rates. You can prevent your emails from landing up as spam messages. Salesy and not-so-valuable messages can be avoided if you have an email marketing expert from an agency.
You know what?
82% of marketers have reported an increase in open rates through email personalization. (Instapage). This data proves that personalization can do wonders to improve your conversion rate.
Segmenting your email lists can be a burdening task, but don’t worry; email marketing agencies have got you covered.
2. Work on email marketing strategies
Are you looking for ways to enhance your results? If you are, I strongly recommend you start sending email campaigns with the help of an email marketing agency.
Email marketing experts develop strategies that will better your conversion rate within a period of time. They develop innovative strategies to help your brand stand out from the rest.
Let’s say you want to recover abandoned carts. An email marketing agency can come up with attractive templates and cheesy subject lines to resolve this issue. They also develop new strategies to reduce abandonment rates.
3. Customer-centric content for a better conversion rate
If you’re wondering why your conversion rate isn’t what it should be, the answer may lie in the content you’re using.
If you want to increase your conversion rates and boost your bottom line, it’s time to rethink your content strategy. You can always get the help of an email marketing agency as they come up with unique content strategies for your business.
These are the four ways to create customer-centric content that will get more people to buy from you.
4. Trigger emails to win back lost customers
The best way to bring back lost customers is through a trigger email. A trigger email is a personalized message that is sent to a customer when they stop buying from you. These triggered messages can be automated by email marketing agencies instead of you sitting and doing everything.
It’s time to stop being afraid of losing customers and start actively working with an email marketing agency to win them back without any headaches.
An email marketing agency can do a few things to get potential customers thinking about your product again. Here are a few forms of triggered emails an email marketing agency can help you with.
- Automate your follow-up emails
- Send thank you email
- Try an abandoned cart email
- Use retargeting ads
- Create coupon codes
- Send a survey email
5. Test and optimize your email marketing campaigns to drive revenue
Email marketing is a great way to reach your customers and prospects. But it’s not just about sending out one email blast. It is also about testing and optimizing your campaigns to drive revenue.
A/B testing, subject line testing, and trying different time zones can be done by an email marketing expert to find out what customers want. An email marketing agency can clearly come up with successful templates and subject lines that can increase open rates.
For example, The Obama Campaign generated $75 million using A/B testing software (EnterpriseAppsToday)
6. Helps you avoid salesy pitches
The world has become a more competitive place. People are bombarded with content from multiple sources and have limited time to consume. If your pitch is going to be salesy, then there are fewer chances for your email to be opened.
So it is very important to stand out from the crowd and resonate with your customers with valuable content. An email marketing agency can come up with trendy subject lines and exciting pitches for your business.
A marketing expert can suggest ideas then and there to increase your email open rates.
7. Focus on the customer journey
In today’s fast-paced, digital world, customer expectations are changing rapidly. By mapping out the customer experience, you’ll be able to identify where your business has gaps and opportunities for improvement.
An email marketing agency thinks about this daily because it’s their job to drive revenue for clients by ensuring each touch point is as effective as possible.
Email marketing experts can help you understand how customers engage with brands, their expectations, negatives, etc. All these are analyzed to create an experience that matches your prospects’ expectations.
Customer journeys are a key component of any marketing strategy. By understanding your customers’ journey, you can better target your content and offers to meet their needs. By doing this, you can increase your conversion rate.
Whenever you stumble or don’t know where to start, don’t hesitate to hire an email marketing agency for your business. You can definitely see phenomenal growth and a better conversion rate after hiring one.